Monday, April 02, 2007

Sustainability and Shea Butter

According to the U.S. EPA Sustainability is defined as follows:

"Sustainability is the ability to achieve continuing economic prosperity while protecting the natural systems of the planet and providing a high quality of life for its people. Achieving sustainable solutions calls for stewardship, with everyone taking responsibility for solving the problems of today and tomorrow-individuals, communities, businesses and governments are all stewards of the environment. "

Did you know that Shea Butter comes from a renewable and sustainable resource: the kernel of a green, sweet and fleshy fruit? Well ,the fruit trees grow wild throughout the West African savannah. Women and their children collect these fruits, high in vitamins. After consumption, the pits are collected to extract their soft, healing butter.

Ask yourself, 'how susutainable are the products that I am using?'


Purely Shea - The Leader in Organic Shea Butter Skincare

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